Notifies Individuals of Data Security Incident

Petoskey, Michigan – July 3, 2025 – Arbor Associates, Inc. (“Arbor”) has learned of a data security incident that may have involved protected health information. Arbor is an organization that works with healthcare partners to collect patient survey analytics. Arbor has sent notice to this incident to potentially affected individuals and provided resources to assist them.

On April 17, 2025, Arbor became aware of unusual network activity and immediately took steps to secure our systems and perform an investigation. We engaged independent cybersecurity experts to assist with the process. The investigation determined that certain files may have been acquired without authorization between April 15, 2025 and April 17, 2025. As a result, we undertook a comprehensive review of the potentially affected files to determine the nature of the information and the individuals to whom the information pertained. That process was completed in May 2025, at which time we contacted our healthcare partners and worked diligently with them to provide written notice.

Based on Arbor’s review, the following protected health information may have been affected as a result of the incident: First and last name, contact information, age, biological sex, date of birth, service date, CPT or diagnosis code, medical record number, name of insurance, and/or doctor’s name. We provided notice of this incident to the potentially affected individuals beginning on July 3, 2025.

Arbor has established a toll-free call center to answer questions about the incident and address related concerns. The call center is available Monday through Friday from 8:00 a.m. to 8:00 p.m. Eastern time, excluding U.S. holidays and can be reached at 1-833-367-8607.

The privacy and protection of personal and protected health information is a top priority for Arbor. We deeply regret any inconvenience or concern this incident may cause.

We are providing the following information to help those wanting to know more about steps they can take to protect themselves and their personal information:

What steps can I take to protect my personal information?

• Please notify your financial institution immediately if you detect any suspicious activity on any of your accounts, including unauthorized transactions or new accounts opened in our name that you do not recognize. You should also promptly report any fraudulent activity or any suspected incidents of identity theft to proper law enforcement authorities.
• You can request a copy of your credit report, free of charge, directly from each of the three nationwide credit reporting agencies. To do so, free of charge once every 12 months, please visit www.annualcreditreport.com or call toll free at 1-877-322-8228. Contact information for the three nationwide credit reporting agencies is listed at the bottom of this page.

• You can take steps recommended by the Federal Trade Commission to protect yourself from identify theft. The FTC’s website offers helpful information at ftc.gov/idtheft.

• Additional information on what you can do to better protect yourself is included in your notification letter.

How do I obtain a copy of my credit report?

You can obtain a copy of your credit report, free of charge, directly from each of the three nationwide credit reporting agencies.  To order your credit report, free of charge once every 12 months, please visit www.annualcreditreport.com or call toll free at 1-877-322-8228. Use the following contact information for the three nationwide credit reporting agencies:

How do I put a fraud alert on my account?

You may consider placing a fraud alert on your credit report. This fraud alert statement informs creditors to possible fraudulent activity within your report and requests that your creditor contact you prior to establishing any accounts in your name. To place a fraud alert on your credit report, contact Equifax, Experian or TransUnion and follow the Fraud Victims instructions. To place a fraud alert on your credit accounts, contact your financial institution or credit provider. Contact information for the three nationwide credit reporting agencies is included in the letter and is also listed at the bottom of this page.

How do I put a security freeze on my credit reports?

You also have the right to place a security freeze on your credit report. A security freeze is intended to prevent credit, loans and services from being approved in your name without your consent. To place a security freeze on your credit report, you need to make a request to each consumer reporting agency. You may make that request by certified mail, overnight mail, or regular stamped mail, or online by following the instructions found at the websites listed below. You will need to provide the following information when requesting a security freeze (note that if you are making a request for your spouse, this information must be provided for him/her as well): (1) full name, with middle initial and any suffixes; (2) Social Security number; (3) date of birth; (4) address. You may also be asked to provide other personal information such as your email address, a copy of a government-issued identification card, and a copy of a recent utility bill or bank or insurance statement. It is essential that each copy be legible, display your name and current mailing address, and the date of issue. There is no charge to place, lift, or remove a freeze. You may obtain a security freeze by contacting any one or more of the following national consumer reporting agencies:

What should I do if my family member was involved in the incident and is deceased?

You may choose to notify the three major credit bureaus, Equifax, Experian and Trans Union, and request they flag the deceased credit file. This will prevent the credit file information from being used to open credit. To make this request, mail a copy of your family member’s death certificate to each company at the addresses below.