Focus groups consisting of six to eight participants, lasting approximately 90 minutes, can be convened for a variety of purposes. In-depth discussions can be directed at issues affecting patient satisfaction or at various internal and external marketing initiatives. Also, focus group guidance can be sought after a statistically-based survey has been done in order to clarify any ambiguous findings of critical importance. Arbor’s focus group projects always include the labor-intensive activity of recruiting participants as well as conducting the discussions. Complete written reports will be prepared comparing findings across groups as well as detailing what took place at each group. An on-site presentation by the facilitator/report author is always included.
For proposal information please contact Arbor Associates, Inc. by calling 1-800-272-6795.