The value of community opinion research is well accepted in the health care field. There is little question of the need to keep abreast of attitudes and awareness concerning the hospital’s competitive position and to anticipate response to its initiatives. Arbor recommends that a Community Attitude Survey of the attitudes and awareness of the population served by the hospital be conducted in order to compile a database which will permit valid statistical analysis. In this type of opinion research, the foundation of a valid database is random sampling. The inherent bias of a written, mail-back questionnaire disqualifies it for use in most cases. The most effective field research technique for a base-line study like this one is telephone surveying.
And with ArborOnLine, you can drill-down into the survey results for any question and pull up any associated comments.
For proposal information please contact Arbor Associates, Inc. by calling 1-800-272-6795.